Welcome To My
Site
Paying
The Right Price For Your Ezine Advertising
Paying The Right Price For Your
Ezine Advertising
By:Deanna Mascle
Ezine
advertising can be very inexpensive but it is important to know
what you are paying for.
Sometimes the cheapest ad you can find really
isn't the right ad for you and your marketing
campaign -- and if that
is true then no matter how cheap the price you paid too much.
There
are several factors that influence the price of ezine advertising but
these are the five most important.
1. The
type of ad. Usually you pay more for solo ads, then sponsor ads, and
less for classified ads.
2.
The size of audience. How many subscribers does the ezine have signed
up? It is also helpful to
know when the subscriber base was last
checked. Depending on their subscription management
system some bogus addresses sometimes get on a list.
3. The
topic of the ezine.
How focused is the subject matter and audience interest? The more
information
you can learn about the ezine's subject matter and
subscriber demographics can help you identify
whether or not this match
will be productive for you.
4.
Single or package deal. Sometimes
you can buy package deals that include substantial discounts
and even
free ads. This is worth checking out as you
should really run an ad
more than once in any
case to test its true response rate.
5.
The advertising season. You are more likely to find discounts and deals
in the first part of the year
(January or February) as advertising
tends to be a bit slower. You are least likely to find discounts
and
deals at the end of the year (October, November, December) as ad sales
are high to take
advantage of the holiday buying season. Some ad
calendars may shift due to subject matter. For
example, an
ecommerce newsletter might gear up at the beginning of the new year as people act
on their New Year resolutions (and attempt to pay off holiday debt).
As
with anything you buy you should comparison shop as well as apply these
five factors to any ezine
advertising deal you encounter. There are
many great ezine advertising deals out there. Remember
a high price tag
is worth it if you can generate a number of sales.
Want to save money on Ezine
Advertising? Check out our ebook
"Harness The Power Of Ezine Advertising" which includes $21
of
free
ezine advertising plus our Ad Club. Our ebook not only
offers
FREE
ezine advertising but additional tips to help you with
your
ezine
advertising.
Visit Ezine
Advertising Works
and How
To Advertise With Ezines
|
