Welcome To My
Site
What You Need to Operate a Niche
Marketing Site
What
You Need to Operate a Niche Marketing Site
Before
you can sit back and reap the rewards from operating your own niche marketing site, there
are a few vital components necessary to create a successful and profitable website:
1) A Product
or Service to Sell.
Not
just any old product, you need to do a little research and find a hungry market. The secret to
making money is to find out what problems people are facing and offer them unique solutions.
Don't
try to sell what every body else is, be unique. You need to stand out from the crowd by offering
a better solution. Offering a cheaper solution doesn't always work. Any product or service will have a
perceived value to it; try to sell cheaper than that and people will wonder what's wrong
with it.
2) A Domain
Name
Despite
what people may think, a well worded catchy . com domain name will enhance your sales. It
adds to the perceived value of your product or service.
There
are many places to buy domain names and a simple search on any search engine will lead you
to many of them. Many hosting packages will include a domain name for no extra cost.
3) Hosting
Before
setting up the website on your domain you will need to join a hosting service. There are thousands
of hosting services to choose from, and not all of them are reliable. Don't be misled by price, there are
many cheap
reliable hosting services.
There
are two basic types of hosting:
i)
Shared Hosting - This is the cheapest hosting but your domain will be hosted with many others on the
same server. When your website traffic is low, it
makes sense to share the server resources and cost
with other
people.
ii)
Dedicated Hosting - This is more expensive, but your domain is the only one hosted. When your
website traffic increases beyond a certain point you will have to consider dedicated hosting.
When
choosing a host, take note of their "uptime" which is often shown as a percentage. This is the
proportion of time the host's servers are working properly (i.e. your website will be online). Any
host who
claims to have a 99.99% uptime is lying to you.
4) Website
The
type of website you decide to use will greatly affect your sales. The most important point is don't
confuse your visitors. If you want to sell a product,
don't offer them anything else, just the product.
A
website with a single sales page will nearly always outsell a content website with many pages. The
reason... a single sales page offers your visitor two
choices, buy or leave. A multi-page website offers
your visitor many
options and confuses them; they will click
to a few different pages and then leave
without buying.
5) Good Sales
Copy
This
is the make or break of your niche marketing site. A sales page with poor copy will not sell very well.
Sales
copy is the wording you use on your sales page. It encompasses:
- What
types of words you use.
- The
way you use the words.
- The
layout of your page.
- How
you present your product.
-
Above all else, it explains how you customer will benefit from owning your product.
6) Sales
Processor
The
one thing you don't want to do with your niche marketing site is process sales manually.
To get
around this you need to use an automated sales processor. This is simply a system that will
automatically process credit cards on your behalf. Your
customer simply enters their credit card details i
nto a form and after
these are successfully verified, they
are sent to a webpage explaining how their
order will be delivered.
7)
Autoresponder
This
is the only optional part of a niche marketing site. You don't have to use autoresponders, but once
a customer has purchased something from you they will be inclined to buy more from you. If you capture
their contact
details you will be able to tell them about future product launches,
or fantastic special offers
you have
put together.
There
are many autoresponder services available and even scripts you can purchase to install on your
website. Before committing yourself to any particular provider, do a little research. Forums are a great
place to learn who
are the best or cheapest.
by: Thomas Choo
http://www.officialhomebusiness.biz
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