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Is Your
Tracking Url Costing You Sales?
Is Your Tracking Url Costing You
Sale?
By:Deanna Mascle
Did
you know that your tracking url could be costing you sales?
It's
true! Repeatedly experienced marketers have learned that using a
tracking link lowers the click
through rate of any ad. If you think
about it this does make sense. How often do you click through on
a link
that reads like a line of gibberish?
First
and foremost, the
internet is about trust. If you do not offer a link that at least
appears "trustworthy"
then many people aren't going to click. And ask
yourself the hard question? Does a link filled with an
odd sequence of
letters and numbers appear trustworthy to you?
Another
drawback
to using a tracking url is that ezine ads often have a very long life
-- often much longer
than that of any tracking url or program. You
don't want to lose out on the potential of a long-term link or
future
visitors because of your tracking url.
If you
are able to use
your main web site address or a subpage then it just appears so much
more
trustworthy. Plus you are more likely to catch people in the
future who lost your original ad but NOW
want to visit your site. They
will never remember a complicated tracking url but may remember
BoatsRus.com etc.
No
matter how much you want to be able to
promote your web site directly there is still that tricky
question of
being able to track click throughs. Well there is actually a simple
(and free) way to do
both.
You
create a redirect page.
This
way you can promote your main url and have a unique page to track
clicks. In fact, you can even
name your page something to make it even
more clickworthy, such as boatsrus.com/classicboats.php .
You
can create unique landing pages for any number of advertisements but
this might be time consuming.
It is far simpler to code that page with
a redirect script that loads whatever sales landing page you choose.
Now
you can track your clicks without worrying about losing customers due
to unfriendly tracking urls.
You will always have full control over the
url so you can change the redirect destination at any time and
if you
ever choose to take it down the visitor will still land on your site.
It is the perfect tracking system!
It also works great for affiliate
links.
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and How
To Advertise With Ezines
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