Welcome To My
Site
How
to Generate Traffic Through Article Marketing
How to Generate Traffic Through Article
Marketing
Writing
articles for article marketing is a good way to get traffic to your
website. Articles provide
information to your audience and allow you to
show your expertise. By posting your articles in
article directories,
you can generate traffic to your site and also help create back links
to it. The
main keys to article marketing are to write a high quality content article, create a good authors
resource box to highlight you
and your site and to submit it to several article directories for
maximum publicity.
A good
targeted article will get read with many page views. So write an
article that will be
read by many. Here are 5 important factors to
consider when writing an article:
1)
Writing on what you know is a pre-requisite to good quality content.
If you don’t know enough about
a particular topic, please do more
research.
2) If
you want people to read your article, make sure that it is
interesting. Best is to write about
something your target audience
wants to know to guarantee article viewership. If there is a
question
that you are often asked or something that is often misunderstood in
your field, then
that makes a great topic. Solve a problem your target
audience has through your article.
3) Be
specific and informative. Provide easy to follow pointers.
Presentation styles to achieve this
is with a
“Top 7 or Top10 tips” or
a “How to” article with bulleted steps.
4)
Make your article keyword rich. This does not mean you load it with
keywords, but rather that you
try to use keywords naturally throughout
the article. Most search engines now avoid listing pages
with
unnatural
keyword use, but they still reward good keyword usage. So it is
important that you
define some keywords and make sure they are used
regularly throughout your article. Keywords
are
important as they will
be exactly how your target audience is going to search and find your
article.
5)
Don’t put readers off with bad English, grammer or spelling.
This
may sound basic, but there are
many articles that do not
even fulfill
this requirement.
Once
you have written your article, focus on the author’s resource
box.
This is the area at the bottom
where you tell about you and you
advertise your site. Use short sentences that grab attention. Do not
sell here – your site will do the sales pitch. The
author’s resource
box is meant to entice your readers
for the click through to your site.
Lastly,
you need to give your article high visibility by publishing
your article on your site and also,
submitting it to various article
directory sites. For article marketing to produce good results, try to
focus on newsletters or directory sites that will reach your target audience. Look into the content
before submitting. As
article
submission to directories can be time consuming, it is best to either
use a software to help automate or to use article submission services
for this process. Compared to
manual submissions, these will ensure
that your articles get posted on hundreds to thousands of
sites
automatically, with the least amount of time wasted.
In no
time, after posting a highly targeted content article, you will
find that there are many sites linking
back to your site or article
page. Through article marketing, you have not only generated traffic to
your
site via the resource box, but created links back to your site for
higher ranking on the search engines.
By: Evelyn Lim
|
